Characters in Relation to a Bee Hive Essay Example for Free

Characters in Relation to a Bee Hive Essay In Sue Monk Kidd’s novel The Secret Life of Bees, the female community and the roles in a colony of honeybees go hand in hand in completing the underlying theme that assists the plot’s development. The characters throughout the novel present many parallels to the novel’s main symbol: bees. The aspects of a colony and how every bee, each with a different job works together for a common goal or purpose, reflects significantly on the plot and on the main characters. The symbol of bees is related to many extremely significant themes in the novel such as the power of the female community, and the need for a mother. The jobs of bees in a colony directly relate to and draw parallels to the main characters in the story and the strength of the female community. The brood or baby bee, the worker bees, and the Queen bee are all important roles within a hive of bees just as each different role is important within a household or community. Coming of age in an imperative theme within the plot. A brood or a baby bee characterizes initial innocence and growing up. Lily Owens, the antagonist of the novel, is on a journey of self-discovery, which is comparable to a baby bee in a colony learning its place in the hive. In her growing up, Lily learns important lessons, which help her in the coming-of-age process. Not only is Lily on a journey mentally but she is also on a voyage to find out if her mother truly left her when she was young. Finding out the truth was quite possibly the hardest part of Lily’s journey: â€Å"Knowing can be a curse on a person’s life. I’d traded in a pack of lie for a pack of truth, and I didn’t know which one was heavier. Which one took the most strength to carry around? It was a ridiculous question, though, because once you know the truth, you can’t ever go back and pick up your suitcase of lies. Heavier or not, the truth is yours now† (Monk Kidd 256). When she finds out the truth, although the insightfulness exemplified demonstrates her increasing maturity, the anguish in her tone characterizes that she is still a young person with extreme emotions. Lily learns that in fact, refusing to know something is bliss but bliss is not necessarily happiness. Lily, although would feel more comfortable not knowing the actuality of the issue, understands that now that she knows the truth, there is no â€Å"un-knowing†. She realizes that she can either dwell over fact or learn from it. The astute that Lily illustrates, demonstrates that she is in fact maturing, and becoming a large part of the community. When Lily’s extremely obnoxious father, who abused her both mentally and physically, intruded into the house where Lily was staying, storming in and demanding her to come home with him, Lily’s increasing maturity, once again overpowered her once young voice and eventually persuaded him to leave: â€Å"He drove slowly, not tearing down the road like I expected. I watched till he was gone from sight then turned and looked at August and Rosaleen and the Daughters on the porch. This is the moment I remember clearest of all-how I stood in the driveway looking back at them. I remember the sight of them standing there waiting. All these women, all this love, waiting† (299). Lily now understands that her biological mother, the one she has been yearning for her entirety, was in fact never going to be with her. Lily finally accepted this and saw that a mother does not need to be biological, nor does it need to be just one. A female role model, someone strong, courageous, and loving can be found in any women. The racist community Lily grew up in during the 50’s, where black women were looked down upon, was absolutely defied. Lily accepted that her biggest role models, her mothers, were a group of black women. The maturity required while overcoming a deep, racist thought surrounding one’s mind from the most thought-influencing time of development, is extensive and far-reaching. The power of love is finally understood by Lily and therefore embodying her hunger for knowledge of adult knowledge. Lily’s love interest, Zachary Taylor, a black boy is a seemingly outrageous thought for anyone who looked in on the tight night community of the Daughter of Mary. Zach and Lily shared a distant but true and pure love for one another: The silver rectangle dropped down under my shirt, where it dangled cold and certain between my breasts. Zachary Lincoln Taylor rested there, along my heart† (231). This type of love is a first for Lily. The perplexing, untouched and weakening bound of love between two individuals who are in love was something Lily had never previously sensed.

The Strategies Of The Nestle Marketing Practices

The Strategies Of The Nestle Marketing Practices The main aim of this assessment is much focused on the critiques and the strategies of the Nestle marketing practices in Africa in the past. The marketing strategies pursued by Nestle in markets in the developing Global Market are also analysed. The discussion towards the ethical concerns raised by these Marketing strategies. The Incorporative Study of the international ban and the evidence on compliance based on Nestle is been performed on a wide range of research with the influence of the reports available from various sources. The analysis of Consumer boycott towards Nestle products  and its impact over the past with relevance to the Africa incident. The study will also greatly focus towards the Nestle boycott- Nestle practices over the free samples to hospitals and kids in poor countries like Africa, we will also emphasize and analyse their critiques due to these practices. Objectives The main ailment of this assessment are been nailed towards the strategy study of the Consumer Boycott Nestle over the incident of Africa. The Global business strategy and the criticism of Nestle are been greatly focused through which we are able to analyse on a wider perspective for descripting the clear picture of various crisis. The progression of the research there by will be further discussed in order to provide a robust recommendation which may yield the marketing strategy aid the strength and prevent the ruin of various problems in the marketing practices on a general perspective. The conclusion will there by effectively hold a hand for providing the better influence of the better marketing strategy based on Nestle on a general perspective. Focus of Study The focus of this study are been greatly emphasized on the learning strategies towards the marketing practices of Nestle and also their implementation of new products in the underdeveloped and the developed country thus leading to the global strategy. The progression of the research there by will be further discussed in order to provide a robust recommendation which may yield the marketing strategy aid the strength and prevent the ruin of various problems in the marketing practices The study will emphasize the better marketing practices. the project guidelines, you will still be expected to demonstrate  knowledge and understanding of a wide range of economic and analytical skills that apply to the study of international business, and more specifically in your case, of theoretical marketing issues as they have been deployed in the Nestle Boycott case study. Brief Introduction and History of Nestle The Nestle has been established and founded in Switzerland around 1866 by Heinrich Nestle the base of the business was identity of the Milk food products. The major concentration of the business where been nailed towards the infants further they look forward and established their business in the developing countries. The Nestle has started their marketing practices in the Africa since late 1980s and Nestle have improved their marketing strategy and the promotion in to their practices of day to day life where they have tend to widen their opportunities in improvising their marketing strategy throughout the Africa. The Nestle concentration is completely been focused towards the Food products. The Nestle food manufacturing products include coffee and other dairy products. The Nestle established nearly 27 factories in and around Africa more over the 11500 employees have been engaged for the manufacturing unit, Nestle also included 50000 suppliers in to their integration of supply chain u nits. The food quality and the social improvements are the two main core principles of the Nestle in emphasizing their business and the marketing practices. The Promotion activity is the act which has experienced them in the Africa in making a improvement in the Baby milk powder over the Africa. The social frame work and the manufacturing of high quality products have been frame worked in Nestle principles. The developments are been much sustainable in Nestles case where the initiatives of their business practices have been expanded over the regions of Europe as well. The major initiatives of the Nestle have been implemented over the developed countries for better integration and the development of the business. The Nestle established the Milk districts wherever they have established their business ensuring their quality also concerning their Global strategy and the development of the business (Boycott Nestle, 2010). Examination of the marketing strategies pursued by Nestle in markets in the developing Global Market The Global strategy of the Nestle has been despite unsuccessful The Nestle had major failures in the Africa due to their promotional products of Nestle towards the Infants. The Nestle had faced major challenges in the 1990s due to major products which they launched and in efficient marketing strategies. The environment of the western nations has been increased with in a challenge around the Africa due to the large scale manufacturing on a supplier chain discounts and the promotional offers. The price valuation has been applied drastically on the several products of Nestle in making their successful products around the Europe and other developed markets. The competition exist around the African region for several products and in the regions of Europe this has really influenced the Nestle to compete the competitors in a high level so they have decided to op for the promotional strategy towards the infants products in Africa. [Source: Boycott Nestle and other action to protect infant health, (2010) [online] (cited 5th December 2010) Available from ] The Nestle has always focused on the Developing and the underdeveloped countries recently they have targeted the China and the India for making their business since the previous estimated population for the China on 2010 is 700 million and also targeting on the incoming levels they have been several opportunity to create in the large markets. The Nestle has Worldwide for several key brands The overall brands of the company has been reached over 8500 in that only few has been registered to business in those countries. The Nestle has established their network with the warehouses and they have wide spread the opportunity for more good supply with the developing markets. The marketing practices and the strategies of Nestle always faces the challenge in the African regions especially recently they have faced a major challenge in the Nigeria due to the polluted water and also on top of it they have the challenging hygienic conditions for their environment (Carroll and Buchholtz, 2008). The research and the development operation have been specialized with in the Nestle over the years since they have been specialized and concentrating more on commercializing their food stuffs and innovation has been touched everywhere in their marketing practices and in terms of their food products as well. The SBUs have been concerned with the managers and the region in terms of perceiving their long term development with respect to the projects and technology (Cowe and Roger, 1999). Brief Analysis and Discussion towards the ethical concerns raised by these Marketing strategies Nestle boycott- Nestle has made several practices in issuing the free samples to hospitals and the infants in the poor countries like Africa and the other regions of Africa ,The real intention of the issuing with the free samples is to promote their products based on which they want the customers to get habituated with the products so that they will have a good business over the regions with the infants and other products. In some cases the people have been influenced and often forced to consume the products. In some cases they have been sold the products out of compulsion for the infants. The IBFAN criticized nestle for distributing the free samples of milk powder to hospitals and maternity wards in many countries like Africa and other developing countries. The Nestle has done these promotional practices of infant products often nestle milk powder this was been the key measure for the Nestle in leading to further disaster.The campaigns were conducted against nestle for preventing th e further promotion and to stop delivering the marketing practices of Nestle in the market though Nestle should have considered themselves to make the effective ease of marketing practices for the better improvement of their business with the infant products.The failure in instructing the people with the sanitation methods for preparing the bottles was also being a major reason in death of many infants and leading to the criticism. There are several people who are unaware with the exact method of the steps in preparing the milk using the Milk product from nestle as the failure in providing the preparation procedures were not given in the regional languages. The IBFAN criticized nestle for distributing the free samples of milk powder to hospitals and maternity wards in many countries like Africa and other developing countries. The progression of the research there by will be further discussed in order to provide a robust recommendation which may yield the marketing strategy. The thorough critique of Nestlà ©s marketing strategy for baby milk powder in the developing world.  This marketing strategy of nestle indeed faced many criticisms and ethical concerns as a serious concern and the regular addressing of these issues in Africa and other regions the Nestle has been prolonged with a Ban on the infant products and other major goods supply. The campaigns were conducted against nestle for preventing the further promotion and to stop delivering the marketing practices of Nestle in the market, based on Nestle- boycott (Rapoport, 1994).    Incorporative Study of the international ban and the evidence on compliance based on Nestle The major evidence of compliance has been addressed in Africa due to the marketing practices of the milk powder issued in the Africa. The Africa being a underdeveloped and known for its poverty, Nestle have concentrated on the Infant milk products where they have addressed the parents having less breastfeeding habits more over they have not having sufficient nutrition for their infants hence they have promoted the milk products which will give the nutrition for the infants based on regular usage. The people are not aware about the ratio on which they need to mix the infant milk products although hey have promoted the products on behalf of Nestle they have failed to instruct the people as they have been known as the illiterates un aware of the usage towards the milk products though they have been instruction available in English. The actual scenario of the Nestle Milk powder is that needed to be mixed in water the worst case of the Africa is that they fail to have the availability of pure water rather they have the contaminated water all around including the ground water. This is very common that the poor countries often have the failures in the clean water supply and also availability of the non-adulterated food (Sillivan, 1998). The milk product from the Nestle has been feeded to the infants has been practiced with the contaminated water although the milk also become contaminated further been consumed by the infants where they have been severely affected with many incurable diseases and often leading to death etc. The children who has consumed it has been leaded towards the serious diseases. This marketing strategy of nestle indeed faced many criticisms and ethical concerns as a serious concern and the regular addressing of these issues in Africa and other regions the Nestle has been prolonged with a Ban on the infant products and other major goods supply. The campaigns were conducted against nestle for preventing the further promotion and to stop delivering the marketing practices of Nestle in the market The failure in instructing the people with the sanitation methods for preparing the bottles was also being a major reason in death of many infants and leading to the criticism. The many mothers are also un-aware with the exact method of the steps in preparing the milk using the Milk product from nestle as the failure in providing the preparation procedures were not given in the regional languages. The IBFAN criticized nestle for distributing the free samples of milk powder to hospitals and maternity wards in many countries like Africa and other developing countries. The Nestle has done these promotional practices of infant products only with the hospital for a free basis. Once they have decided to leave the hospital the issuing of milk powder were been stopped to provide free whereas on the other hand the supplements has been already started working with the children the family continues to buy the formula again this has been a reason for heavy Un ethical practices of nestle or even termed to be the un ethical strategy of nestle. The IBFAN accused nestle for offering the sponsorships and gifts to the health workers for promoting the nestle milk powder (Monroe, 1999). Analysis of Consumer boycott towards Nestle products  and its impact After the incident of the Nestle Boycott Incident in the Africa based on the Milk powder they have finally met their protestors since they have decided to modify their business practices in four main perspectives. The restriction were included with the distribution of the free samples. The Nestle labels were been identified and being the benefit of the breastfeeding and later they have been the emphasized for the bottle feeding. The promises of the hospitals and relevance towards their product and code were aided with the codes of world health organization (WHO). The infant formulaes were been agreed to promote in the markets based on the professionals with proper training and related to the terms of policy in the specified environment. the Infant milk products where they have addressed the parents having less breastfeeding habits more over they have not having sufficient nutrition for their infants hence they have promoted the milk products which will give the nutrition for the infa nts based on regular usage. The people are not aware about the ratio on which they need to mix the infant milk products although they have promoted the products on behalf of Nestle they have failed to instruct the people as they have been known as the illiterates un aware of the usage towards the milk products though they have been instruction available in English. The actual scenario of the Nestle Milk powder is that needed to be mixed in water the worst case of the Africa is that they fail to have the availability of pure water rather they have the contaminated water all around including the ground water. This is very common that the poor countries often have the failures in the clean water supply and also availability of the non-adulterated food (Kline, 2005). The milk product from the Nestle has been feeded to the infants has been practiced with the contaminated water although the milk also become contaminated further been consumed by the infants where they have been severely affected with many incurable diseases and often leading to death etc. The IBFAN criticized nestle for distributing the free samples of milk powder to hospitals and maternity wards in many countries like Africa and other developing countries. The Nestle has done these promotional practices of infant products. The children who has consumed it has been leaded towards the serious diseases. This marketing strategy of nestle indeed faced many criticisms and ethical concerns as a serious concern and the regular addressing of these issues in Africa and other regions the Nestle has been prolonged with a Ban on the infant products and other major goods supply. The failure in instructing the people with the sanitation methods for preparing the bottles was also being a major reason in death of many infants and leading to the criticism. The many mothers are also un-aware with the exact method of the steps in preparing the milk using the Milk product from nestle as the failure in providing the preparation procedures were not given in the regional languages (Kline, 2005). The campaigns were conducted against nestle for preventing the further promotion and to stop delivering the marketing practices of Nestle in the market. The Breast feeding is often being known to be the safest way in order to build the strength and aid the infants with the essential nutrients, it is the best way for proving the nutrition where it aids the protection them from bacteria and other infection. This has been an often crucial stage emphasizing their development. The well replacement known method for the replacement with the bottle feeding more over they tend to carry in engaging the greater risks over the contaminated water practiced for the infants towards feeding and risk of avoiding the sterilizing equipment. The breast milk often known as the substitutes and same kind of products which includes fruit juices. The infant cereals being a major promotion with advertisements in order to attract the infants (Carroll and Buchholtz, 2008).   Recommendation The IBFAN has decided to Ban Nestle for their irrelevant marketing strategies this kind of strategies and more authority should be concerned for monitoring the kind of activities ensuring the health and safety. The well trained professions are needed to be trained in an effective manner is much crucial for emphasizing the best of marketing strategies ensuring the safety for the people and also improvising the sales of the products in the market. The Nestle Boycott has often being engaged in the promotion activity with the hospitals, more often the promotion should be based on the peoples interest and also based on their training basis so that many issues can be highly prevented. The campaigns were conducted against nestle for preventing the further promotion and to stop delivering the marketing practices of Nestle in the market. The failure in instructing the people with the sanitation methods for preparing the bottles was also being a major reason in death of many infants and leadin g to the criticism. The Milk product from nestle as the failure in providing the preparation procedures were not given in the regional languages. The IBFAN criticized nestle for distributing the free samples of milk powder to hospitals and maternity wards in many countries like Africa and other developing countries. The yield of the marketing strategy aid the strength and prevent the ruin of various problems in the marketing practices Alternatively after all the bans they have been more successful understanding the nature of the place and condition. Conclusion In order to conclude as we have discussed the marketing strategies and the business practices of Nestle has been under several issues addressed though they have been initialized with their marketing plans. The marketing practices of Nestle and also their implementation of new products in the underdeveloped and the developed country thus leading to the global strategy. The IBFAN accused nestle for offering the sponsorships and gifts to the health workers for promoting the nestle milk powder this was been the key measure for the Nestle in leading to further disaster.The campaigns were conducted against nestle for preventing the further promotion and to stop delivering the marketing practices of Nestle in the market though Nestle should have considered themselves to make the effective ease of marketing practices for the better improvement of their business with the infant products.The failure in instructing the people with the sanitation methods for preparing the bottles was also being a major reason in death of many infants and leading to the criticism. There are several people who are unaware with the exact method of the steps in preparing the milk using the Milk product from nestle as the failure in providing the preparation procedures were not given in the regional languages. The IBFAN criticized nestle for distributing the free samples of milk powder to hospitals and maternity wards in many countries like Africa and other developing countries. The progression of the research there by will be further discussed in order to provide a robust recommendation which may yield the marketing strategy aid the strength and prevent the ruin of various problems in the marketing practices Alternatively after all the bans they have been more successful understanding the nature of the place and condition for which they have been adapted in promotion and manufacturing of the products based on the requirements.

Understanding Enterprise And Enterprising Skills Commerce Essay

Understanding Enterprise And Enterprising Skills Commerce Essay Being enterprising means to show initiative and a willingness to undertake new, often risky, projects. It is also about having the mindset and attitude to problem solving. many people think that an enterprising person is someone who runs their own business. However, enterprising people can be foundà ¢Ã¢â€š ¬Ã‚ ¨in all walks of life, for example at your school, in sports and among TV celebrities. Someone who runs his or her own business is just one example of an enterprising person. In this essay, the following would be discussed: what an owner-managed enterprise is and how to define it. Key set of skills and behavior required to be enterprising and the benefits of being enterprising. I would also be sharing on my background and experience where I have been enterprising. Definition of an owner-managed enterprise An owner-managed enterprise is a business run by an individual. It can range from running a simple barber in a neighbourhood vicinity to managing a food store. Such businesses are usually either a family run business or a business that does not require much man power. In my definition, an owner-managed enterprise is one that can be a simple online merchandise seller to a provision store. There is one owner who either works for himself or has a few workers under him. Owner managed enterprises are also usually started by self-aspiring entrepreneurs who like to rise up to the challenge and start a business or entity by themselves. 3.0 Key skills and behaviour required to be enterprising In order to be enterprising, a certain set of skills and knowledge are required. An enterprising individual is always known to be someone whom uses their initiative to identify new opportunities. They also tend to be innovative and are usually determined to achieve. They usually see opportunities in all aspects of life and are marked by imagination, ambition, energy and readiness to undertake new projects. In my opinion, enterprising requires the following qualities: Energy Working hard, but also in a smart way, is key in entrepreneurship. Lots of both mental and physical energy is needed to be able to face all the challenges involved in providing solutions to issues and for the successful completion of projects. To sustain this energy, you need to stimulate your brains and all your senses, so that they all stay alert in identifying what needs to be done in different situations. Need to achieve Have the motivation to achieve success and accomplish all the activities you engage in is essential in being enterprising. A firm attitude and perceptiveness would allow and individual to work towards acceptable results whenever you set out to do something. This approach one to work harder. Task oriented In order to gain satisfying rewards, tasks have to be well executed and completed on time. Efficiency, effectiveness and time management are important aspects that enable an individual to complete tasks. Being able to focus on results helps one to concentrate on whatever they set out to do. Empathy You are able to mentally put yourself in the position of the person or persons you intend to influence. You want to feel what they are feeling. You are able to put yourself in their shoes. In the case of a business enterprise you are able to imagine how a potential customer would feel. Resourcefulness You are able to provide the leadership and guidance needed to realize the enterprise. Identification, mobilization and effective utilization of both the physical and the non-physical resources needed in undertaking a venture are very important in the enterprise process. Planning To be able to see the total picture of the enterprise in terms of why it should be set up, what needs to be done, how it will be done, who will do it and when it will be done, it is necessary to establish a written plan. This will help to clarify the situation and permit decisions to be made as to whether to engage in activities that will result in an enterprise being set up or not. In the case of business ventures, it is through planning that indication on whether there will be profits or losses will be made available. Risk-taking The decision to go ahead and start the enterprise or undertake the activity must be made. All enterprising men and women make this decision only after they have done a certain amount of research, so that in the end they are usually able to achieve the results, succeed and receive the rewards. You will always have to take this first step, as it marks the difference between enterprising and non-enterprising men and women. Success begins with the decision to star moving in the right and desired direction. Innovation The ability to apply new ideas that will enable you to undertake activities differently is another hallmark of enterprising men and women. Through individual initiative, imagination, intuition and insight you will be able to change things around or devise ways of doing things to accommodate whatever new situation you may find yourself in. Information on different issues and fields is an important input for being innovative. Enterprising men and women therefore place great value on information and are always alert and constantly engaging in research. Skills Enterprising men and women have the ability or know-how that enables them to undertake and complete activities. Most men and women have a certain amount of knowledge, attitudes and practical skills that can be useful when realizing an enterprise. You should therefore evaluate the talents and level of skills you have and how they can be harnessed to realize an enterprise. Talents and acquired skills have to be constantly utilized otherwise they can also be forgotten and wasted. Endurance There are many challenges to be faced when trying to set up an enterprise. Women face specific challenges, some of which are negative and discouraging. To ultimately realize the enterprise that will provide you with the rewards you desire, the ability to keep on track despite the many challenges along the way is critical. Patience, persistence and confidence are some of the attitudes you will need to adopt to enable you to endure the physical and mental challenges you may encounter. 4.0 Outline some of the key areas drawing upon your background and experience to demonstrate where you have been enterprising. Enterprising does not define to just be the capability to run a business. Being enterprising is a character skill that can be either is detected through everyday action. For example, as a young kid, I always had the love for sports and at that age, it was basketball. Upon futile attempts at begging my parents for a ball, I realised that there was only one way to get what I wanted and that was on my own. As such, I started saving pocket money and not spend it on recess. This habit has cultivated a resourcefulness instinct in me. From managing to save bits from my recess money over a month and eventually attaining my goal then has led me to think before spending and see its worth. I believe it is enterprising as it given me the knack of identifying if a product is now worth its cost. For instance, when purchasing a pair of shoes, unlike people of my age group who look at two things that being the price and the brand, I look at a few other things. The key things I look out for is if it can last long and if its material and workmanship justify the price. Being resourceful has led me to start some business projects but however due to school and time constraints, I have ended it. For one, I used to work as a events planner. As an events planner, to intrigue customers, I had to be innovative and creative and come up with new ideas from the decorating the event location to the itinerary. This was to be beneficial for me as the more I came up with, the more profits I would make. After confirming their requests, I would find sublets of each individual requirement and comb it up to the one event. Although it did not give me a stable monthly income, it did not require me to have a capital but just required enterprising skills. These experiences have also given me the capacity to have a marketing and sales edge. Prior to school, I was working in an engineering firm as a technician. As sales engineers racked up money for bringing in sales, I wanted to try my go at bringing in sales while being a technician as well. I rang up friends and whomever I knew in the industry and managed to eventually get some contracts and deals. Although I was a technician only and a temp staff at that, I gained self-satisfaction with my capability as I managed to achieve bigger things over time although slowly, but I believe patience is also a vital factor in enterprising. 5.0 What are the benefits of being enterprising for your future employment? As mentioned in section 4.0, enterprising has complemented me in all the types of work I have ventured in. In addition I believe I have the resourcefulness and capability of transforming scrap metal into something of more value like a sculpture. An enterprising person is someone who has an eye for details and keeps his eyes open and mind active. It also requires one to be skilled enough, confident, and creative and most importantly disciplined enough to seize opportunities regardless of how bad the economy may be at the point. Importantly, I believe to be enterprising, it requires one to be resourceful. One is resourceful by using his own initiative to make the best of things. By being resourceful, he automatically learns to be innovative and creative. With these two valuable skills in hand, it automatically leads to achievement. Upon graduation, I would be armed with a degree in mechanical design and manufacturing. In the aspects of manufacturing, one key aspect in this degree would be to be resourceful. Manufacturing requires great production in least time. As such, by being resourceful, the company would be able to be thrifty and gain more profits as even by being able to have an eye for detail and change a minor thing, the company can save much as it would be amplified due to production rates. Having a mechanical engineering degree encompasses one to possess an eye for details. Engineering defines to transform creativity into innovation. Having an idea and being able to visualize it and most importantly explode it and make it a reality is important and by being enterprising, one would have the means to find out ways to make this happen. I believe this attribute would be truly important for my future employer as he would definitely be able to market innovative products. Another important attribute of enterprising a mechanical engineer would require is to find out what you can before action is taken. This defines to be every prepared. Before engaging in a task, one must be prepared by doing all homework and research. Ensure all avenues have been checked so that he is ready. As mentioned above, creativity is important but most importantly one requires courage to let the creativity flow. To see differently, I believe one requires courage. Courage is important in innovation as it gives one the ability to not follow main stream and take a part not taken before. As engineers, to decipher new innovations, courage is vital. Enterprising also defines to be seeing the future in the present. This would define one to find a way to take advantage of situations and not be buried by it. This would eliminate laziness and keep one goal orientated. As engineers, in most companies, there are targets to be met on a yearly basis. By having this attribute, one can reach and if possible over hit this number to ensure maximized profits in an industry. Lastly, being enterprising doesnt just relate to the ability to make money. Being enterprising also means feeling good enough about yourself, having enough self-worth to want to seek advantages and opportunities that will make a difference in your future. This would ideally increase confidence, courage, creativity and self-worth. This defines the enterprising nature. In an engineering company, one must be able to encompass all these attributes to stand out and maximize a degree. Innovation and creativity is the key and enterprise naturally complements an idea. As such, I believe by encompassing these attributes, it would truly benefit my future employer.

The P2P Piracy Prevention Act Attacks Consumers Essay example -- Techn

The P2P Piracy Prevention Act Attacks Consumers Peer-to-peer (P2P) networks have had a staggering growth in the past few years. Since Napster, dozens of P2P networks have been created in its imitation. Due to the growing accessibility of broadband, which increases the speed of downloads, P2P networks generate nearly 1.8 billion downloads per month. Popularity and acceptance is still continually growing. As many users see P2P software as just file sharing, entertainment industries and other big companies see it as copyright infringement and stealing from copyright owners without their rightful authorization or compensation. These companies complain that P2P file sharing threatens the survival of the industries and believe that there should be a law passed to protect the livelihood of the copyright holders. For some time now companies, copyright owners and Congress have tried to develop a security standard to protect copyrighted works from unauthorized reproduction and distribution, but they have not yet found a thoroughly effective solution. They know that shutting down all P2P networks is not the right response since file sharing is valuable to some extent since its method of sharing and transferring information supports a variety of efficient business models. Instead they want to deal with the copyright infringements that P2P networks facilitate. An option that copyright owners have considered toward protecting their works from circulating in P2P networks is to use a variety of technological tools to prevent piracy. Such tools would be capable of blocking, decoying and redirecting the connections of unauthorized copyrighted file transfers. However, federal and state laws such as the Computer Fraud and Abuse Act of ... ...ew models and adapting to newer ideas than trying to save their old ones. It is also up to the consumers to persuade these companies that they are willing to pay for entertainment as long as they can keep up with their demands. Works Cited Delio, Michelle. Wired News. July 27, 2002. The Dark Side of Hacking Bill. http://www.wired.com/news/politics/0,1283,54153,00.html Frequently Asked Questions about the P2P Piracy Prevention Act http://www.house.gov/berman/p2p_faq.html Maguire, James. Opinion: P2P War Gets Nasty. Yahoo! News. May 13, 2003. http://story.news.yahoo.com/news?tmpl=story&u=/nf/20030512/tc_nf/21489 P2P Piracy Prevention Act. Be Spacific. http://www.bespacific.com/mt/archives/002639.html">http://www.bespacific.com/mt/archives/002639.html Regan, Keith. Report: Many File-Swappers Buying Legit Music. E-Commerce Times. May 8, 2003 The P2P Piracy Prevention Act Attacks Consumers Essay example -- Techn The P2P Piracy Prevention Act Attacks Consumers Peer-to-peer (P2P) networks have had a staggering growth in the past few years. Since Napster, dozens of P2P networks have been created in its imitation. Due to the growing accessibility of broadband, which increases the speed of downloads, P2P networks generate nearly 1.8 billion downloads per month. Popularity and acceptance is still continually growing. As many users see P2P software as just file sharing, entertainment industries and other big companies see it as copyright infringement and stealing from copyright owners without their rightful authorization or compensation. These companies complain that P2P file sharing threatens the survival of the industries and believe that there should be a law passed to protect the livelihood of the copyright holders. For some time now companies, copyright owners and Congress have tried to develop a security standard to protect copyrighted works from unauthorized reproduction and distribution, but they have not yet found a thoroughly effective solution. They know that shutting down all P2P networks is not the right response since file sharing is valuable to some extent since its method of sharing and transferring information supports a variety of efficient business models. Instead they want to deal with the copyright infringements that P2P networks facilitate. An option that copyright owners have considered toward protecting their works from circulating in P2P networks is to use a variety of technological tools to prevent piracy. Such tools would be capable of blocking, decoying and redirecting the connections of unauthorized copyrighted file transfers. However, federal and state laws such as the Computer Fraud and Abuse Act of ... ...ew models and adapting to newer ideas than trying to save their old ones. It is also up to the consumers to persuade these companies that they are willing to pay for entertainment as long as they can keep up with their demands. Works Cited Delio, Michelle. Wired News. July 27, 2002. The Dark Side of Hacking Bill. http://www.wired.com/news/politics/0,1283,54153,00.html Frequently Asked Questions about the P2P Piracy Prevention Act http://www.house.gov/berman/p2p_faq.html Maguire, James. Opinion: P2P War Gets Nasty. Yahoo! News. May 13, 2003. http://story.news.yahoo.com/news?tmpl=story&u=/nf/20030512/tc_nf/21489 P2P Piracy Prevention Act. Be Spacific. http://www.bespacific.com/mt/archives/002639.html">http://www.bespacific.com/mt/archives/002639.html Regan, Keith. Report: Many File-Swappers Buying Legit Music. E-Commerce Times. May 8, 2003

Internet Marketing :: essays research papers

It's well known that internet marketers are in the business of marketing. To become successful in business, it's crucial to actively promote your business to gain new customers. Let's face it... No promotion, no new customers. It's a simple as that. If you've ever spent money on advertising before, you will know that it can be a costly process. Whether the cost is measured in time, effort, money or a mixture of all three - the one thing that counts the most is the results. A lack of results from a marketing campaign can be a real disappointment. More often than not, it is a case of hit-and-miss which leads to frustration and a wasted advertising budget. This article will explain three steps that you can take to gauge how effective your marketing campaigns are and to rapidly improve the response rates of future campaigns. It also brings to light some relatively unknown tactics that some advertising companies are employing to rip-off their customers. I hope you're not one of those customers... But you might have been already without even realizing it. Step 1: T&T You may or may not work out a proper campaign for your promotions, but let me make a suggestion to you if I may? You really should be Tracking and Testing. If you don't know how responsive a particular ad is, how can you possibly gauge the ad's effectiveness? Not by guessing, that's for sure! It is essential that you T&T because this keeps you in control of your earnings. If your campaigns aren't creating the desired outcome - signups, sales, opt-ins etc., something needs to be changed. By T&T, you can make changes, retest and gauge the results to repeat the process until you do generate the necessary effect and therefore increase your profits. Step 2: Tweaking What areas need looking at? Here is a short list of questions you can ask yourself. The answer to these questions should be " Yes". If the answer is "No", then simply tweak the item and T&T to produce a better response. Ad Copy: Does it have an eye-catching headline? Is it well written with the correct grammar and punctuation? Have you edited it over and over to create what you'd consider a perfect advertisement? Does it use hypnotic words and phrases that grab the interest of the reader? Does it make the reader want to click through to your web site while pulling out their credit card? Internet Marketing :: essays research papers It's well known that internet marketers are in the business of marketing. To become successful in business, it's crucial to actively promote your business to gain new customers. Let's face it... No promotion, no new customers. It's a simple as that. If you've ever spent money on advertising before, you will know that it can be a costly process. Whether the cost is measured in time, effort, money or a mixture of all three - the one thing that counts the most is the results. A lack of results from a marketing campaign can be a real disappointment. More often than not, it is a case of hit-and-miss which leads to frustration and a wasted advertising budget. This article will explain three steps that you can take to gauge how effective your marketing campaigns are and to rapidly improve the response rates of future campaigns. It also brings to light some relatively unknown tactics that some advertising companies are employing to rip-off their customers. I hope you're not one of those customers... But you might have been already without even realizing it. Step 1: T&T You may or may not work out a proper campaign for your promotions, but let me make a suggestion to you if I may? You really should be Tracking and Testing. If you don't know how responsive a particular ad is, how can you possibly gauge the ad's effectiveness? Not by guessing, that's for sure! It is essential that you T&T because this keeps you in control of your earnings. If your campaigns aren't creating the desired outcome - signups, sales, opt-ins etc., something needs to be changed. By T&T, you can make changes, retest and gauge the results to repeat the process until you do generate the necessary effect and therefore increase your profits. Step 2: Tweaking What areas need looking at? Here is a short list of questions you can ask yourself. The answer to these questions should be " Yes". If the answer is "No", then simply tweak the item and T&T to produce a better response. Ad Copy: Does it have an eye-catching headline? Is it well written with the correct grammar and punctuation? Have you edited it over and over to create what you'd consider a perfect advertisement? Does it use hypnotic words and phrases that grab the interest of the reader? Does it make the reader want to click through to your web site while pulling out their credit card?

Background/Introduction of Wal-Mart Germany: A Failed Marketing Plan

Wal-Mart is not only the world’s most dominant player in the retail home market industry, it is also the world’s largest corporation in terms of revenue earning more than $240 billion in 2003. It is also the biggest private-sector employer in the world today with around 1. 38 million staff on its payroll. The first Wal-Mart was set up in 1962 by brothers Sam and Bud Walton as a five and dime store in Rogers, Arkansas. Forty years later, branches have mushroomed all over America.Today there are 1,647 Discount Stores, 1,066 Supercenters, 500 SAM’s clubs and 31 Neighborhood Stores in operation across the country—all under the Wal-Mart corporate umbrella. Wal-Mart thrives on its everyday low prices (made possible by its sophisticated inventory management system and the biggest private satellite communication system in the world), emphasis on customer service, and highly-motivated personnel. With its huge and uncontested success in the homeland, Wal-Mart decide d in 1991 to embark on an ambitious campaign to become an international retail store corporation.Its goal was to have its international operations contribute a third of its total profits by 2005. It opened a SAM’s club outfit, its first overseas branch, in Palenco, Mexico City. Since then, Wal-Mart has opened branches in 9 countries and in 1993, it opened the Wal-Mart International Division, to oversee the company’s international operations. So far, revenue returns has been spectacular. In 1979, its annual turnover reached $1 billion for the first time. In 1993, it earned a billion in only a week and in November, 2001, in a record-breaking single day. In the year ending January 31, 2003, Wal-Mart posted sales of $244.5 billion, with about 16. 5% earned abroad. Its 2003 turnover is three times higher than Carrefour’s, the world’s second biggest retailer. However, while Wal-Mart has become the market leader in the US, Mexico and Canada, the same didnâ€℠¢t hold true for its other overseas markets. Its operations in Asia (which includes China, South Korea and Japan) and Latin America (Brazil and Argentina) are profitable but not as much as the North American profit rates. A notable case to consider, however, is Wal-Mart’s failure in the German market. The Wal-Mart Germany FiascoGermany is the third biggest retail market in the world after US and Japan. In December 1997, Wal-Mart decided to expand into Germany—a move that was once considered as an initial foray to make its presence known throughout Europe. The company took over the chain of retail stores, Wertkauf, for about $1. 04 billion and Interspar hypermarkets for â‚ ¬560 million. However, revenues have not mirrored those of North American postings. By 2002, Wal-Mart Germany only earned an estimated â‚ ¬2. 9 billion, a market share of 1. 1%. By 2003, it has lost about â‚ ¬1 billion, closed two outlets and laid-off around 1,000 staff.Wal-Mart’s Germ an operations is said to have failed because of four reasons: First, Wal-Mart’s entry into the German market was through acquiring 74 Spar hypermarkets, a company which before the buyout was already the weakest player in the market. Spar stores were located in less well-off areas and has the industry’s highest logistics cost and lower returns. Meanwhile, its acquisition of Interspar is considered as an overpriced deal since the same chain of stores were bought by its former company only two years earlier at a price seven times lower than what Wal-Mart had to pay for.The second reason is the clash of cultures between Wal-Mart Germany’s American CEOs and German employees. The ignorance of these executives regarding Germany’s laws and culture has created widespread employee dissatisfaction and union-bashing. American Rob Tiarks, Wal-Mart Germany’s first CEO, was unwilling to learn the German language, ignorant with the country’s framework of re tail market and ignored the strategic advice given to him by former Wertkauf executives. The company installed a German CEO in 2001 but his ability to turn Wal-Mart’s future around is yet to be judged.It also has to deal with unions, a factor that is absent in its US operations. Third, Wal-Mart has not been able to deliver its promise of lower prices and compete with other and bigger discount stores in the country like Aldi. German shoppers have also been turned-off by the concept of â€Å"greeters† which, in America, is considered good customer service but a form of harassment in the European country whose people are used to self-service. It also cannot offer the 24/7 convenience of its American store counterparts because of Germany’s restrictive shopping hour regulations.Finally, Wal-Mart Germany has been continually accused of infringing German laws and regulations like the anti-trust act which requires all corporations to disclose financial information. More problems could be foreseen for the company using the present situation as gauge. So far, it has failed to accomplish the financial benchmarks it has set for its first European foray. The future of Wal-Mart Germany is, indeed, not encouraging at this point in time. Reference Knorr, Andreas and Andreas Arndt. Why did Wal-Mart Fail in Germany? Bremen: Institute for World Economics and International Management, June 2003.

Cultural competency Essay

Cultural competency is an important strategy of eliminating racial disparities and improving quality in health, human and social services. The goal of cultural competency in these services is to create a health, human and social service system and practitioners who are capable of delivering the highest-quality care to all clients regardless of their cultural background, ethnicity, and race and language proficiency. If the professionals are not culturally competent they will not be in a position to handle social problems (Lecca, et. al. 1998, p. 71). Professionals offering these services do require an interpreter in certain situations such as; when the provider is not thoroughly effective and fluent in the target language should always use an interpreter. In situations when a client is not mentally fit a provider may need an interpreter. In cases in which language and literacy rate of the patient and practitioner vary due to different cultural groups, an interpreter will be required. Incase the client is a child who is under five years or more or an elderly person an interpreter is required. If the client is unconscious the provider can request for an interpreter (Lecca, et. al. 1998, p. 89). To minimize these problems, a professional should use an interpreter of the same sex as the client to avoid client from feeling insecure. Family members should be avoided as interpreters. Professional should learn basic words and sentences to minimize use to interpreter since they don’t deliver effective works due to biasness. They should address patients directly without any direct commentary to or through interpreter. Incase the professional suspects any problems and gets a negative response, then s/he should know that the interpreter knows what he wants. Interpreter should not be confused through backing up rephrasing or hesitating. Finally providers should attain training to be culturally competent to avoid cases of having an interpreter so as to offer effective service to clients (Lecca, et. al. 1998, p. 210). Using of an interpreter is not a good idea because the service given to the client will not be sufficient since an interpreter may be bias. Incase the interpreter is of different sex, s/he no knowledge on the service provided to clients of other sex leading to poor or wrong service being given to the client. There is no guarantee that practitioner’s conversion will be correctly interpreted to the patients and patient’s comments may not be conveyed accurately (Lecca, et. al. 1998, p. 211). List of References Lecca, P. J. , et. al. (1998), Cultural Competency in Health, Social and Human Services: Directions for the Twenty-first Century. NY: Garland Publisher